About

The Customers First Coalition is an alliance of consumer organizations, municipal electric utilities, rural electric cooperatives, wholesale electric suppliers, an investor owned utility, renewable energy advocates, and utility workers.

We advocate for policies that:

• Protect the interests of Wisconsin electric customers of all sizes
• Prioritize and safeguard energy reliability
• Provide access to affordable electric service at stable prices over the long term
• Ensure any restructuring of the electric utility industry benefits electric consumers