History and Mission

The Customers First! Coalition (CFC) formed in the late 1990s out of the debate over restructuring, or deregulation, of the state’s electric utility industry.  During this time, many groups in Wisconsin, including electricity providers, residential, farm, and small business customers, low income residents, utility workers and environmental advocates, shared concerns with radically moving from a regulated utility system to one that would make electricity in Wisconsin more expensive and less reliable.  These groups formed the CFC advocate for policies that put the needs of Wisconsin customers first and protect the state’s historically safe, affordable, and reliable electricity.

Through the efforts of the CFC and many other groups, Wisconsin avoided the perils of deregulation that has plagued other states.  Instead, our lawmakers enacted policies on a bi-partisan fashion that have created substantial investment in the state’s economy and jobs, greatly improved electric reliability, strengthened energy conservation and efficiency, and diversified our electricity supply while preserving a system of checks and balances that protects Wisconsin customers.

The CFC continues to advocate for an efficient and effective regulatory environment that provides safe and reliable electricity at fair and reasonable rates for all customers.